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Alumni workshop on social entrepreneurship

Representatives of the British Council Alumni Club in Moscow gathered to discuss the issues of social entrepreneurship, the possibilities for its development in Moscow, and opportunities for public-private partnerships to work on urban development issues. David Barrie, a producer and director of urban renewal, design and media projects and programmes, moderated the workshop.

He presented the projects and initiatives he is working on in the UK, with particular attention to involvement of ordinary people in urban regeneration processes and to the initiatives that link together local authorities, businesses, artists and ordinary people. In the future, the very best towns and cities will use sustainability to drive revenues, profitability and competitive positioning.

David Barrie is involved in challenging social projects which might not have seemed feasible to many business-minded people, because their success is based not on accurate analysis or planning, but on simple enthusiasm and belief. The first step is to motivate local people to get involved and improve something, and the second is to find partners and raise money during different events. “As soon as you get a little spark of enthusiasm, you can connect people in different small movements,” says David, stressing the importance of networking, which is often underestimated.

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