As the global economic and financial crisis bites, European Capitals of Culture (ECOC) are faced with new challenges. The conference in Maribor focused on the effects of the global crisis on the European Capitals of Culture, the importance of investments in creative industries, the development of cultural tourism, and sustainable city development. Peter Tomaž Dobrila provided a short outline of Maribor ECOC 2012 project and the above-mentioned topical issues were tackled by Tom Fleming, Tom Fleming Creative Consultancy, Carlos Martins, Guimarães - European Capital of Culture 2012,  Franco Bianchini, advisor and researcher on urban cultural policy for various organisations, including the Arts Council England, the Council of Europe and the European Commission.

The conference was co-organised by Municipality of Maribor and Magdalena Association.

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