Overrall structure

The event is to be

• framed by three keynote presentations
• phased around four key themes: Design, Profit, Management, Sustainability.
• break participants down to three groups

Themes

The four key themes mirror the four key challenges to success that people creating and running social enterprises face:

• How to design an effective project or business
• How to make it profitable
• How to effectively plan and manage the enterprise
• How to make it long-lasting

Under the umbrella of these four themes of Design, Profitability, Management and Sustainability, the programme can engage with the diversity of opportunities and challenges such enterprises face, such as business planning, marketing, management, market-definition and growth.

Three Groups

It is proposed that participants are broken in to three groups:

• Group A: Those who need an introduction to key skills (Masterclass)
• Group B: Those who have projects or businesses that need to be developed (Group sessions)
• Group C: Those who have projects or businesses in need of ‘repair’ (Repair team)

The programme of activity for Group A will centre around a masterclass led by an expert practitioner.

The programme of activity for Group B will centre around the case-study of a project and group discussion and resolution of challenges to the growth of their enterprise.

Group C will act as a strike force of key figures from enterprises who have contributed to the Creative Cities programme. They will lend their advice and expertise to local enterprises, either as ‘drop-ins’ to the event or through external visits.

Programme

The entire event will break down in to eleven sessions of activity, roughly 90mins each, across the two and a half days with cross-overs and interaction at different moments in the schedule.